EFFECTIVENESS OF BANNERS
Effective use of Banners & Flags
Many banners are hung by the "retailer" rather than the sign shop. This can hurt the effectiveness of this advertising medium. If a retailer does not get a significant response from these banners, why would they put up another? We are missing out on opportunity to become more valuable to our customers. Developing an advertising/deployment strategy for banners and flags for our customers would be a valuable way to attract attention to their products & services. Given that people are creatures of habit, they become oblivious to the "same" in their daily routines. Turn this negative into a positive by frequently changing messages/colors/locations etc. All too often we see banners deployed in the same location for months if not longer. What a waste of valuable promotional space! Once you prove this concept to your customers, imagine the extra business you both generate!
STRATEGY TO ENHANCE BANNER & FLAG USE
We understand the desire of Sign Shops to produce the large fixed Sign for their customers, but that happens relatively infrequently. On the other hand, given the battle for revenues many Retailers are in with the Internet, providing your Retail customer a dynamic strategy for lower cost flexible signage (banners & flags) can only improve their business. This will undoubtedly result in greater loyalty to you, the Sign Shop. Please contact us for more ideas as to how this can be presented to your customer.
Check out the mirror image custom "open" flag we recently printed for a customer. Notice how it is cut on top at a 45 degree angle. This enables the flag to be seen and read without the wind blowing when it is hung from a flag pole mounted at a 45 degree angle. Otherwise a rectangular flag will fanfold and not be totally legible. Also note the "flag rider" that is attached to the bottom of the flag via the use of velcro. The flag rider is 8 inches tall by 24 inches wide. It provides a low cost way for businesses to communicate a brief, temporary message to their community. Examples would include "Go Tigers", "Sale", "Free coffee", "lunch specials under $5" or whatever.
Our name is Custom Banner for a reason. The large wholesalers offering banners at crazy prices (you get what you pay for) are not interested in the real custom jobs or helping you to help your customer. We like the simple jobs, but enjoy the challenge of some of the more creative minds in this sign industry. We want to help you to help your customers. Reach out to us anytime.
